A Pioneering Approach to Professional Services in the Yachting Sector

Back to news


Being different in a crowded market means we’ll be judged. For us and for our clients, that’s a good thing!

West Nautical is no traditional yacht brokerage. We don’t have a dozen offices around the world, or hundreds of employees. We don’t shout about the power of our brand. And we don’t make empty promises.

Who we are is a carefully assembled team of yachting specialists with a collective desire to reduce owner costs and ease their frustration with issues that distract them from their enjoyment of yachting. Pure and simple.

What we do is provide transparent, refreshing and value-added services delivered simply, elegantly and affordably. So, if you demand excellence, personal attention and tangible results, then read on – West Nautical may be just what you’re looking for. So, what makes West Nautical so different?

Free from the costly operational structures and layers of bureaucracy plaguing many of the larger more traditional firms, West Nautical is free to model itself as a next generation business. We are nimble and proactive, with an approach that gives us the flexibility to evaluate every client assignment on what is fair and reasonable in the eyes of our client, with tailor-made packages of services and fee structures.

Traditional yacht brokerages are under considerable pressure to compete amongst themselves and manage larger and larger fleets of yachts. This impedes their ability to give their client yachts the time and attention that they deserve. West Nautical is free from that burden and is able to focus our team’s efforts on ‘super-serving’ our clients in a highly personalised way, to make sure their every need and expectation is met.

The fiscal, regulatory and technical environment of yacht operations have become increasingly complex, requiring specialisation beyond the remit of a traditional yacht broker. Our unique approach provides clients with direct access to a team of specialists, guaranteeing the best advice for any given client situation.

Our business was born out of careers at sea, so we recognise the tremendously important role captains play in the successful promotion and operation of yachts, and our communication approach and attitude reflects this. West Nautical operates a unique captain training programme and ensures that captains form an integral part of the West Nautical team when it comes to meeting the objectives of the yacht’s programme.

Each of our clients have unique requirements, so we provide them with dedicated client managers to improve communication and streamline processes between our team of specialists, their representatives and captains. In a relentless pursuit of client best interests, our aim is to embody service excellence from every angle.

Our client managers act as virtual extensions to the private staff of our clients in our broker-free environment. This way, clients gain direct access to unfiltered information and advice from our team of specialists, empowering our clients to make better decisions faster and avoid undesirable or hidden surprises.

Our team has the time and resources to provide clients with exceptional services because we keep our fleet of yachts small and focused. Every yacht we represent receives invaluable attention and analysis from our team of specialists. So whatever the yacht’s programme, we invest heavily to ensure the best strategy is in place to achieve success.

We are nimble, proactive and modelled on the reality that each client has unique needs and perceives value in different ways. Each of our assignments is evaluated on what is fair and reasonable in the eyes of the client, with tailor-made packages of services and most importantly, fee structures to suit.

It is our duty to clients selling or chartering that we create distinctive and intelligently produced marketing that gives a precise representation of a yacht’s value. West Nautical invests heavily in a unique storytelling approach that provides a far greater level of detail than many other firms. And because we keep our fleets small and focused, we have the time and resources to maintain sustained coverage that delivers results.

We offer complementary market intelligence reports to all registered contacts interested in information on the new build pipeline, recently sold yachts and yacht actively for sale. Our aim is to position ourselves as the industry’s knowledge leaders and earn the trust and confidence of our prospective clients, so we are top of mind as their first choice when they are ready to take action.